If you do nothing else - please sign up for our periodic E-Zine "90:10" so at least we can be sure you won't miss out on any of the good stuff coming along in the future. Please also be sure to email us and let us know if there are sales-related areas of concern for your specialist web site that you think we could help with here.

Specialist websites face a special challenge in selling their products and services. Your greatest strength is your specialisation in a niche area, but by definition that usually means:

• The total number of potential customers - or users of your site - is limited.
• They are thinly spread around the world - with few obvious gathering places.

Many people think that great products sell themselves, others subscribe to the "if you build it they will come" school of passive marketing - but most webmasters quickly realise that the visitors don't come, and nothing moves off the shelf or gets booked in the work log if you don't actually sell it.

The internet of course has made it possible for the most specialised of sites to reach a viable market, and has introduced new routes to market and channels of communication to the new generation of special interest webmasters - but the challenge of actually "selling" remains. It is no more adequate to set up a web site and stand back than it is to put up a sign in your attic and then stand beside it waiting for customers.

Everyone.net is the leader in creating bolt-on community facilities for specialist websites. In a nutshell, you can have free email, discussion forums, and live chat - all looking like they are on your site, but with no technical hassle, and no costs. In fact - you get to use half the advertising inventory to raise more revenue (or give away pro bono).