Contents

Introduction

• What You Are About To Do ...
• Am I Crazy?

Terms & Conditions

How to Use

• Getting Around
• Links, Suggestions & Recommendations
• Feedback
• Latest Version

Overview - The Plan

Before You Start ...

• Organisation
• Newbie Tip
• But I Don't Even Know How To ...

Creating a Theme

• Make it Interesting

Rate your Ideas

• It's Make Your Mind Up Time

Setting Up Your Stall

• Home, Home on the Web
• Free Sites
• Paid Hosting
• Domain Names
• Newbie Tip

Laying It Out

• Objective
• Creating HTML
• Structure
• Design
• Newbie Tip (PC)
• Words vs Graphics

Laying It Out - Step By Step

• Newbie Tip
• Anatomy of a PDCB Home Page
• Newbie Tip

Selecting Products

• Remember the Theme
• Be Your Customer

Selecting Products - Amazon

Selecting Products - Vstore

Selecting Supporting Products

Selecting Products - Posters and Art

Integrating Product Offers

• Banners
• Text Links
• Endorsements
• Mailing List / E-zines

Easy Content

• Step by Step

Build Community

• Step by Step
• Even Stickier ...
• Anatomy of a PDCB Community Page

Build Contacts

• Step By Step

Attracting Traffic

• Promote, Promote, Promote
• A Quick Word on Banner Ads

Attracting Traffic - Free Search Engines

• Optimization
• Submit and Wait
• Wait and Submit

Advanced Search Engine Optimization

• Search Engine Secrets
• Creating Mini Site Networks
• A Money-Saving Tip

The Revolutionary Alternative

• Site Build It!
• Sample SBI Site

Attracting Traffic - Pay Per Click Search Engines

• The Daddy of Them All
• Best of the Rest
• Young Pretenders
• Painless Pay Per Click

Attracting Traffic - Forums

• Overt Promotion
• Covert Promotion

Attracting Traffic - E-Zines

• Produce your Own
• Write for Others
• Free Material for E-Zines
• Automation

Attracting Traffic - Don't Do It (this way)!

Attracting Traffic - Tracking Results

• What's A Tracker?
• How Do You Get A Tracker?

What Next?

• Refine: Your Site
• Develop: Your Skills
• Duplicate: Your Success

Create Your Own Products

• Give It Away

And Finally ...

Yet More Resources

Appendix A: How I Made This E-Book

Appendix B: Your Own Private-Label "Practical DotCom Business" E-Book