Net Auctions and StartBlaze

Net Auctions and StartBlaze

============================= In This Issue: 1) Adding Net Auctions to your eBusiness Portfolio 2) New Generation Free Traffic Builder ============================= 1) Adding Net Auctions to your eBusiness Portfolio ============================= No, net auctions are NOT only a way to clear out your attic and/or basement - they can be a superbly cost-effective add-on to an existing business, or even the best single route to market for some. I have bought lots of "stuff" at various auction sites over the years, but it took "Make Your Net Auction Sell" ... http://www.practicalselling.com/pdcb/0000/to.cgi?mynas ... to show me the best way to sell a whole range of things via net auctions. Since then I have: :) Turned surplus inventory into cash without devaluing prices on my site. :) Sold extra copies of e-books and other digital products that I already sell from web sites. :) Sold bundles of cosmetically damaged books that I couldn't sell otherwise. ... and Net Auctions now form part of my sales, marketing and promotions strategy for anything I am selling. I think it's an idea that is very relevant to anyone with a "PDCB" type site/business, as it allows you to very carefully target your audience no matter how specialised your subject/product, and the costs and risks involved are very, very low. It's so easy to set up and risk free to try that it can be an excellent way to test market something before you set up a permanent web site for it. "Make Your Net Auction Sell" is a comprehensive guide to Net Auctions for "our" kind of business. It's very low priced publication, but if you're not ready to part with your money yet, you can sign up for a free 5-part training course that will give you an interesting insight into how you might be able to use Net Auctions to create or extend your business. To enrol, simply send a blank email to: tnamspracticalselling@sitesell.net If you don't realise just how big the Net Auction world is today, just take a look at the leading site and I think you will be astounded by the scale and excitement of it all: http://www.qksrv.net/click-549206-2202641 ============================= 2) New Generation Free Traffic Builder ============================= If you have a web site that you just *know* will be successful if you could *only* get people to see it, try this: http://www.practicalselling.com/pdcb/0000/to.cgi?blaze It's a development of banner and link exchange concepts - in this case, you "swap" home pages at random with other webmasters who are using the system. Because there is no targetting involved, it won't do much for specialist sites, but it *will* increase the range and exposure of more general sites beyond those people that can be reached through either "free" or "pay per click" search engines, or other forms of advertising. It won't be effective forever - all techniques have their day and then begin to dwindle - but it is effective right now and I can confirm that it does work. It's completely free, and you really can get a lot more out of it than you put in ... and how often can you say that? All you have to give up is your "home" page (the page that comes up automatically when you start your browser). I was a little concerned about this at first, but I moved my "home" page to the top of my favorites list instead - and I've actually enjoyed being presented with new sites I'd probably never have found otherwise. One last tip before you try it - give some careful consideration to which page you want to display as other peoples' home page. The first page of your own site might not be the best choice - what about a product selling page, an offers page, an affiliate site page, or something you create especially to grab the attention of the viewer under these specific circumstances? I'm trying different things, but currently it's the Site Build It! sweepstakes page, as this is a powerful viral marketing tool for me and it "gives" something to the viewer straight away: http://www.practicalselling.com/pdcb/0000/to.cgi?sweep ============================= That's all folks - keep the feedback coming as always. mailto:feedback@practicalselling.com Stewart =============================